Instagram is playing the long game against TikTok, and new data shows the Meta-owned app is winning

• Instagram outpaced TikTok in global app downloads last year, per estimates from Sensor Tower.
• Instagram’s core photo features, along with its TikTok-like video feed, reels, are helping it win.
• The company still trails TikTok in average time spent, according to Sensor Tower’s analysis. 

Instagram isn’t losing the social-media platform wars after all.